We have commenced a new initiative for Indigenous artists to be celebrated and amplify the work of First Nations artists while supporting businesses to embed cultural connection into their brand.

We are in the process of pre-approving a collection of artwork from six-eight talented Indigenous artists, which will soon be available for use across promotional merchandise and products from Branded Products®. Each artist will receive ongoing royalties for the licensed use of their work, ensuring a sustainable income stream and recognition of their cultural contributions.

This initiative builds on existing opportunities available to corporates with Reconciliation Action Plans (RAPs), but importantly, it now extends access to small and medium-sized businesses who wish to meaningfully incorporate First Nations artwork into their branding, co-branding and on products—without needing to manage complex licensing arrangements themselves.

By choosing artwork from our pre-approved collection, businesses can:

• Support Indigenous economic development through direct royalties
• Honour cultural expression in a respectful and collaborative way
• Create distinctive, values-aligned merchandise that tells a deeper story

We are currently finalising the artists and licensing framework, for rollout in Q4 2025.

If you have any input into this initiative we would love to hear from you.